terça-feira, 25 de novembro de 2008

Especialista pede a morte do Google



John C. Dvorak, editor e colunista da revista americana de tecnologia PC Magazine, enumerou razões pelas quais o Google deve "morrer".

Em artigo polêmico intitulado "O Google tem que morrer", o especialista classifica a companhia como "porcaria" e cita a "inabilidade" de buscadores para identificar corretamente os sites e o "excesso de informação insuficiente" disponível nas buscas.

A sugestão de Dvorak é "repensar a organização básica da própria internet"

Leia o texto de Dvorak na íntegra:

"Chama-se SEO (Otimização para Sistema de Buscas, na sigla em inglês) e é basicamente o único assunto que o pessoal que trabalha em sites da internet se dispõe a discutir atualmente. Você pode achar que se trata de achar maneiras de enganar os sites de busca (o Google, principalmente), fazendo-os atribuir rankings mais altos do que o normal para determinados sites. No entanto, a discussão aqui gira em torno da idéia de que o Google é uma porcaria tão grande que as companhias acham que precisam usar a SEO para garantir os resultados que elas supostamente merecem.

Ao reverter os processos de operação do Google, os especialistas em SEO podem ver como as buscas funcionam. Da perspectiva do usuário, tão logo você descobre como o Google faz o que faz, é um verdadeiro milagre que consigamos obter os resultados corretos. E, falando por experiência própria, os resultados corretos são, sob muitas circunstâncias, praticamente impossíveis de serem obtidos – e talvez nunca sejam num futuro bem próximo.

Vamos dar uma olhada nos problemas que foram surgindo ao longo dos últimos anos.

Inabilidade para identificar corretamente os sites. Todos os sites de busca têm esse mau hábito, mas às vezes ele se torna visível. É de se esperar que, se eu estiver procurando por algo relacionado a Art Jenkins, e Art Jenkins tiver um site chamado Artjenkins.com, ele seja o primeiro a ser listado pelos sites de busca, certo? Normalmente, porém, essa página não é listada em lugar nenhum.

Muito comércio, informação insuficiente. Parece haver uma crença, no Google principalmente, de que você se conecta à internet exclusivamente porque quer comprar alguma coisa. Pessoas procurando somente informações são uma inconveniência. Isso fica bastante claro toda vez que você tenta encontrar alguma informação sobre produtos populares: tudo que se encontra são sites tentando vender o tal produto. Lanço aqui um desafio: peça ao Google que ache um site que compare honestamente os planos das operadoras de telefonia celular e que te diga claramente qual deles é o mais vantajoso. Tente! Aparecerão centenas de sites com comparações fajutas promovendo apenas o plano que eles estão vendendo. O que é particularmente ruim nisso tudo é que os poucos sites honestos que oferecem informações sem lançar mão do SEO e de todos os outros truques necessários para se chamar a atenção vão aos poucos sendo obrigados a fechar. Ninguém consegue encontrá-los! O usuário deveria ser sempre direcionado ao melhor site, não a um site popular, mas medíocre. Essa é a pior falha do sistema de rankings.

Sites “estacionados”. Já aconteceu de você estar procurando alguma coisa e de repente achar o que parecia ser o site perfeito, ali nos primeiros resultados do Google? Aí, feliz da vida, você clique no link, mas é direcionado para algum daqueles sites fajutos, “estacionados”, cujo nome de domínio foi adquirido por alguém que o entupiu de links para outros sites, na esperança de atrair alguns acessos aleatórios pelos quais será pago 10 centavos cada? Como é possível que o sistema de rankings – se é que ele funciona – garante a sites deste tipo uma boa colocação nos resultados?

Resultados da busca que não se repetem. Já fez uma busca e, uma semana depois, a fez novamente e os resultados foram completamente diferentes? No fim, teve que usar o histórico de buscas na esperança de encontrar aqueles primeiros resultados? Será possível que as coisas mudem tão drasticamente de um dia para o outro que os resultados possam variar de forma tão extrema semanalmente? A ocorrência de resultados estranhos se agrava ainda mais quando você faz as buscas logado ao Google. Eles são customizados pra você de alguma forma? De quê forma?

Os resultados das buscas são absurdamente diferentes quando você está logado ao Google, mas sem que haja qualquer benefício aparente. Não é difícil duas pessoas estarem ao telefone, discutindo sobre qualquer assunto, e de repente tentem achar alguma coisa online. A conversa pode ser mais ou menos assim: “Veja, achei.

Digite no campo de buscas ‘ABCD Fix’ e estará lá no quarto resultado entre os listados.” “Não estou vendo. O quarto na verdade se refere a uma empresa que vende comprimidos.” “Você digitou ‘ABCD Fix’, certo?” “Sim, claro.” A conversa dura ainda alguns minutos, até que um dos interlocutores descobre que está logado ao Google.

A solução para toda essa bagunça, que aos poucos vai se tornando pior e pior, é “refinar” os resultados das buscas, ainda que sem inviabilizá-las. O Yahoo! oferecia uma idéia legal na época que o seu sistema de buscas era, na realidade, um diretório com segmentos “controlados” por comunidades de experts.

Essas pessoas eram responsáveis por isolar os melhores sites de cada categoria, coisa que o Google nunca foi capaz de fazer. A base da política de rankings do Google foi colocar no mesmo nível de importância a popularidade e a qualidade dos sites, mas quando os experts em SEO começaram a agir, a estratégia mostrou que não poderia mesmo funcionar.

Teremos que continuar sofrendo enquanto nada melhor surja na rede, mas há pelo menos uma ferramenta crucial que poderia ser facilmente implementada: as notificações de usuário. Os sites “estacionados”, por exemplo, poderiam ser notificados, da mesma forma que você notifica spams num fórum de mensagens ou posts descontextualizados numa lista de discussão.

O risco aqui é que hordas de anormais tentando fechar um determinado site comecem a inundar o Google com notificações falsas – e, nesse caso, manter um mínimo de integridade acabaria sendo difícil. Pessoas com interesses escusos infelizmente já se infiltraram em outros ambientes mais ou menos controlados, como a Wikipedia. Por sinal, um grupo promovendo a urgência de políticas contra o aquecimento global infestou de tal maneira a Wikipedia que qualquer postagem com dados ou opiniões contrárias a ela simplesmente não é publicada, não importando qual seu teor ou relevância.

Uma sugestão que tem aparecido por aí envolve a rede semântica, que, inclusive, antecipa alguns potenciais truques da SEO – mas que, por outro lado, exige um determinado nível de honestidade que jamais poderia ser mantido. Eu sugiro repensar a organização básica da própria internet, usando o mesmo conceito do Google News. Em outras palavras: compartimentar completamente a rede, “rotulando” os diversos sites. Assim, seríamos capazes de empreender buscas limitadas a determinados segmentos e também optar por eliminar sites comerciais que carreguem informações tendenciosas.

Por falar em opções, houve inúmeras tentativas ao longo dos anos de se criar um mecanismo avançado de busca que avaliasse as opções do usuário através de uma rede de perguntas e respostas operada por Inteligência Artificial. É de se imaginar que tal idéia pudesse ter ido muito mais longe do que de fato foi. De qualquer maneira, devemos torcer para que alguém surja com alguma coisa que funcione melhor do que o que temos hoje à nossa disposição. Pois a situação está se deteriorando rápido demais."

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Gostei bastante de seu blog.Cai aqui depois de um convite seu no dehitt, e realmente a gente só perde tempo lendo quando merece a pena e seu blog merece. Mas falando do assunto de seu post, eu também ando decepcionado com os resultados do Google. Mas vale lembrar que antes usava o Altavista e outros, que perderam posições justamente em função da melhor qualidade do Google.O que esta ferrando com ele é essa batalha entre os seos e os algoritmos de busca do Google. Um procurando melhor posição o outro tentando oferecer resultados mais consistentes com a importância do site. O que é realmente difícil, e eu não coloco a culpa no google.
Dvorak é um falso messias , gosto de seus textos mas as vezes erra feio como quando previu a falência da Apple, claro que não somente ele pensava assim. Muitos acreditam na queda eminente da AMD, mas só o tempo dirá. O que fica claro é que existe um nicho valioso a ser futuramente ocupado por um site de buscas mais inteligente. E eu não sou Dvorak , mas acredito que surgira algo assim, porque demanda não falta.
Um abraço

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